The Jadoo lamp by Sukwoo Lee and yoonjaerry Lee Yunjae is a unique and innovative design inspired by the shape and charm of fruit. The designer imagined the yellow light spreading from the inside as if the seeds inside were lit up, creating a volume that is meant to be visually appealing and a lighting charm that resembles a valley. The lamp’s design was inspired by the designer’s satisfaction when buying and placing fruit in their home and wondering what it would be like to have fruit-like lights in the house.
The Jadoo lamp features calm, indirect light and uses a Philips Wiz light bulb, which can be adjusted to different colors and brightness levels with a Wiz smartphone application, allowing you to customize the atmosphere of your space as desired. When the lights are off, the lamp still makes an impression with its calm color and aesthetic form. In addition, it’s an interior object naturally.
The Jadoo lamp was created in collaboration with Limas and Liberal Office. Liberal Office is a new attempt at design and design organization developed by SWNA, which respect creative activities of individual designers and introduces design attempts that reflect their individual tastes and individuality. By balancing mass production with curation, the team is developing a design that utilizes new interpretation of modeling and processing methods suitable for materials.
